Citation building is an effective yet often overlooked strategy to enhance local search rankings, vital for small and medium-sized businesses relying on nearby customers.
When done correctly, citation building for local SEO improves business credibility, visibility, and online reputation.
Citation building refers to listing business information across online directories, websites, and platforms, including NAP information - Name, Address, and Phone number.
The goal is to ensure business information is accurate and consistent wherever it appears online.
Citation building helps improve your business’s credibility, visibility, and overall online reputation.
Author's summary: Citation building enhances local search rankings.