Who Won Fashion Month SS26 on Social Media?
Brands tapping into fandoms and cultural crossovers gained the most online traction, despite creative director debuts making headlines.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands prioritizing talent trends and influential figures from Thai actors to Hollywood and K-pop stars.
Brands of all sizes are tapping talent trends, prioritising the ever-growing influence of Thai actors, of-the-moment TV stars like The Summer I Turned Pretty’s Christopher Briney, and long-term brand ambassadors from Hollywood and K-pop, to drive global reach and high engagement.
Author's summary: Brands leveraging fandoms and celebrities won SS26 fashion month on social media.
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