Why Every Transformation Needs a Great Storyteller
Two digital transformation leaders emphasize the importance of effective communication in change management. According to them, change is often met with resistance, which can lead to project overruns, abandonments, and budget issues.
“It’s people,” said Zeeshan Kazmi, head of user services at Associated British Foods. “It’s people and it’s resistance to change.”
Kazmi highlights that people resist change when they feel unheard and when the reasons for change are not properly explained. This resistance can be mitigated by good communication before, during, and after the transformation.
Effective transformation teams navigate and overcome bumps in the road by listening to people and addressing their concerns. Good communication is key to a successful transformation.
- Resistance to change is a major obstacle in digital transformation
- Effective communication can mitigate resistance
- Listening to people and addressing their concerns is crucial
Author's summary: Great storytelling is essential for successful digital transformation.
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