Iconic nature club founded in 1892 destroys itself with wokeness

Iconic Nature Club Founded in 1892 Faces Crisis Due to Internal Conflicts

Longtime members of the Sierra Club say they no longer recognize the environmental organization after internal conflicts over social issues distracted from its core mission of nature preservation. The group is reportedly unraveling, losing members and donors as a result.

Historical Importance and Recent Decline

Founded in 1892, the Sierra Club has been a major force in American environmentalism, known for achievements like helping to establish Earth Day. However, in the past six years, it has seen a dramatic 60% drop in membership and faces a projected $40 million budget deficit despite multiple staff layoffs.

Origins of the Internal Conflict

Sources indicate the troubles began during Donald Trump's first term, as the club took a strong stance against his environmental policy rollbacks. This initially attracted many new members and brought in $2 million in donations within two weeks.

Shift Toward Broader Activism

Problems emerged when leadership expanded the club's focus to include progressive causes such as racial justice, LGBTQ+ rights, and immigration. This shift caused tension among members who expected the organization to concentrate solely on environmental issues.

Insiders' Perspective

They were given an "equity language guide" and felt reprimanded for not making equity and diversity their top priority.

Summary

The Sierra Club, once a pillar of environmental activism, is struggling as its shift toward broader social justice issues alienates longtime supporters and challenges its financial stability.

Daily Mail — 2025-11-07