PENN Entertainment, Inc. (Nasdaq: PENN) announced its financial results for the third quarter and the first nine months ended September 30, 2025, alongside a strategic shift in its digital business focus.
PENN and ESPN, Inc. mutually agreed to an early termination of their U.S. online sports betting (OSB) agreement, effective December 1, 2025. This ends PENN's OSB marketing exclusivity with ESPN.
“When we first announced our partnership with ESPN, both sides made it clear that we expected to compete for a podium position in the space. Although we made significant progress in improving our product offering and building a cohesive ecosystem with ESPN, we have mutually and amicably agreed to wind down our collaboration.” – Jay Snowden, CEO and President, PENN Entertainment
“PENN’s unique omnichannel strategy is anchored in a diverse portfolio of market-leading regional casinos and a complementary digital business. We are realigning our digital focus to leverage the strength of our U.S.” – Jay Snowden
Following the termination, PENN plans to concentrate its digital efforts on expanding its omnichannel business model, which combines its regional casinos with its digital offerings, now under theScore Bet brand, effective December 1, 2025.
Author's summary: PENN Entertainment is shifting away from its ESPN partnership to refocus on strengthening its omnichannel strategy with theScore Bet, amid solid financial performance and plans for significant share repurchases.