ESPN Ends Partnership with PENN Entertainment
ESPN has mutually terminated its exclusive U.S. online sports-betting agreement with PENN Entertainment.
New Deal with DraftKings Announced
Shortly after ending the deal with PENN, ESPN revealed a new multi-year partnership with DraftKings as its Official Sportsbook and Odds Provider.
Transition from ESPN BET App
The ESPN BET online sports-betting app will be discontinued on December 1. Following this, “ESPN BET” will become a sports-betting content brand integrated with DraftKings Sportsbook across ESPN’s platforms. A full rollout is expected in 2026.
“Our betting approach has focused on offering an integrated experience within our products. Working with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business. We are excited about this new collaboration with DraftKings.”
DraftKings’ Role on ESPN Platforms
- DraftKings will power the betting tab within the ESPN app.
- Users will have access to DraftKings’ sportsbook, daily fantasy, and Pick6 features.
- Special promotions will be offered to ESPN customers for the newly launched ESPN Unlimited direct-to-consumer product.
Author’s summary: ESPN shifts its sports-betting partnership from PENN Entertainment to DraftKings, aiming to enhance integrated betting experiences and expand its direct-to-consumer offerings by 2026.
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