Rethinking Customer Success Metrics in 2025

Rethinking Customer Success Metrics in 2025

Legacy metrics no longer tell the full story. It’s time to move beyond handle times and satisfaction scores.

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes.

For decades, customer service was treated as a cost to be minimized — a department that existed to fix problems rather than fuel progress.

But in today’s connected economy, every customer interaction carries insight. Each question, complaint or compliment adds energy to a system that drives the business forward.

Customer service has become the frontline of brand experience — the pulse of how businesses listen, learn and evolve.

Author summary: Rethink customer success metrics now.

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CMSWire CMSWire — 2025-11-04

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