YouTube's system is designed to keep users engaged, often resulting in extended viewing sessions. The platform's recommendation system is remarkably adept at suggesting content that aligns with individual interests and tastes.
YouTube has perfected the art of knowing what you want to watch before you do.
This precision, however, also makes it challenging for users to disengage. The recommendation engine continually learns from user behavior, even when they don't click on a video, by weighing the time spent on a thumbnail.
The longer a user lingers on a video thumbnail, the more influence it has on subsequent recommendations. This adaptability is intended to enhance the user experience, as the platform evolves alongside their preferences.
Author's summary: YouTube's recommendation system is both impressive and unsettling.