Shah Rukh Khan's Enduring Reign in India's Brand Universe
At 60, Shah Rukh Khan remains a dominant force in India's brand landscape, having adapted to and shaped the country's changing media landscape from Doordarshan to digital.
His journey began with television debut in Fauji and Circus, making him a household name before his cinematic breakout in Deewana (1992). Initially, he even sold Liberty Shoes on camera in 1989.
Today, as one of the world's richest entertainers, he commands between INR 5 and INR 10 crore per brand endorsement, with a net worth of INR 12,490 crore, according to the Hurun India Rich List 2025.
He has not just adapted to India’s changing media landscape, but helped shape it.
- Television debut: Fauji and Circus
- Cinematic breakout: Deewana (1992)
- Net worth: INR 12,490 crore (Hurun India Rich List 2025)
- Brand endorsement fee: INR 5-10 crore
Author's resume: Shah Rukh Khan still rules India’s brand universe at 60.
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