Why AI Cannot Yet Solve Advertising's Measurement Puzzle
While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.
The age of instant commerce has arrived, and the question is whether companies are architected to win in this new landscape.
Measurement still demands a hybrid of technology and human judgement.
- The technology company is opening two new international offices for the agency.
- Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work.
From traditional media to digital, industry leaders have not just adapted to the changing media landscape, but helped shape it.
Author's summary: AI is transforming advertising, but measurement remains a challenge.
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