IAPI Study Reveals Agency Revenue Growth
The Institute of Advertising Practitioners in Ireland (IAPI) has published its Census 2025 report, showing average agency revenues jumped by 24% in 2024.
Based on data from 22 member agencies, representing 65% of the advertising industry, the study found:
- Average agency revenues increased by 24% in 2024
- First half of 2025 saw a further 20% growth compared to the same period last year
- Media billings grew by 13%, indicating continued demand for Irish creative and communications expertise
Although profit margins decreased from 8% in 2023 to 4% in 2024, agencies expect a recovery to 7% in 2025, reflecting growing confidence and stronger client relationships.
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Author's summary: IAPI study shows 24% agency revenue growth in 2024.
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