A new report from GSMA Intelligence reveals that the strategic focus of telco AI strategies is shifting towards delivering operational and commercial benefits.
According to the report, Telco AI: State of the Market, Q3 2025. Towards revenue and sovereign AI, telcos are now prioritizing revenue-generation goals over cost-saving purposes when deploying AI.
The deployment of AI is concerned, telcos and services providers around the world are beginning to shift their focus to the fulfilment of revenue-generation goals
This shift in focus indicates a change in the way telcos approach AI, from solely using it for cost savings to leveraging it for commercial benefits.
Author's summary: Telcos now focus on AI for revenue generation.