MyForest Foods, a New York-based company, has launched its mycelium-based bacon and pulled pork products nationwide at Whole Foods Market in the US, increasing its presence to over 2,500 locations.
“We are finally de-bottle-necking on supply, and growing like crazy.” - Eben Bayer, cofounder of MyForest Foods
According to Circana data analyzed by 210 Analytics, US retail sales of meat alternatives declined 10.2% year over year to $70 million in September 2025, with average assortment numbers in the refrigerated case falling from 14 in 2021 to 9.3 today.
Author's summary: MyForest Foods expands nationwide despite alt meat market slowdown.