Why Frustrated Boomers Are the Senior Living Industry’s Biggest Potential Disruptors
This story is part of your SHN+ subscription. Senior living operators are building new models geared toward meeting the needs of the baby boomers.
If they don’t succeed, the boomers may build those models for themselves. Last weekend, an interesting Wall Street Journal article was read, detailing the ways aging boomers are creating their own destinies with regard to housing.
Limited in what they can afford, some boomers in their 60s and 70s are pooling their resources and creating their own senior housing. That is itself not a new trend, and many older Americans have had the concept of senior cohousing on their minds for decades.
One need only consider how “The Golden Girls” depicted older women living together under one roof in the 1980s.
the boomers may build those models for themselves
Author summary: Boomers disrupt senior living industry.