Virgin Media O2 Partners with Netflix for Stranger Things Campaign
Virgin Media O2 has collaborated with Netflix to bring Stranger Things to the UK high street. Eight O2 stores in cities like Edinburgh, Manchester, and London have been transformed into Hawkins-themed pop-ups until January.
- Stores feature set pieces from the series, including Joyce Byers' living room and the Byers family sofa.
- Fans can participate in an in-store quiz, use a retro landline phone and boombox, and play the arcade classic Dig Dug.
- A vintage-style calendar display hints at a Season 5 timeline.
Rob Orr, Chief Operations Officer, Virgin Media O2, said the collaboration combines "entertainment, connectivity and exclusive rewards" to give customers "the chance to step into Hawkins" ahead of the show's final season.
The campaign coincides with a broader push for the final season of Stranger Things, which Netflix will release in three parts.
Author's summary: Virgin Media O2 partners with Netflix for a Stranger Things campaign.