From Boxing Day and Beyond
In part seven of 'Unwrap success: Your festive playbook', a nine-part video series with Pinterest, Spark Foundry planning director Kate Osborne discusses the opportunities for marketers after Christmas Day.
For most people, the festive period ends after unwrapping presents, but for marketers, Boxing Day marks a new window of opportunity, known as the 'Q5' period.
"A lot of consumers are spending less; staying indoors a little bit more, but that does still leave an awful lot of opportunity for certain brands,"
says Osborne.
Author's summary: Marketers can leverage the Q5 period for brand growth.
- Spark Foundry's Kate Osborne shares insights on post-Christmas marketing opportunities.