Apple Maps to Introduce Ads
Apple plans to debut ads in its Maps app as early as next year, according to Bloomberg's Mark Gurman.
The new system will allow restaurants and local businesses to pay for higher placement in search results on Apple Maps, similar to the App Store.
Apple plans to use artificial intelligence to ensure promoted results stay relevant and useful to users.
The change aims to improve discovery for businesses, but may cause negative feedback.
Author's summary: Apple Maps to introduce ads next year.