Apple Maps May Introduce Ads Next Year
According to a report from Bloomberg's Mark Gurman, Apple Maps users may start seeing ads in the app as soon as next year.
This could be part of a larger strategy to introduce more advertising in iOS, allowing restaurants and other businesses to pay for promoted search results, similar to Google Maps.
Apple will reportedly try to distinguish itself from the competition with a better interface, and by using AI to show relevant results.
The introduction of ads raises questions about whether Apple device owners will rebel against the increasing presence of advertising in Apple devices and apps.
Author's summary: Apple Maps may introduce ads next year as part of a larger iOS advertising strategy.