Nike's Motorised Sneaker Project
Nike, under new leadership, aims to push the boundaries of footwear with radical innovation, including motorised shoes.
Phil McCartney, Nike's design chief, is leading this "epic" reinvention, focusing on breakthrough performance tech rather than retro releases.
Nike is working on a motorized footwear system to help casual athletes and mobility-impaired people move faster.
Nike's urgency is clear: for years, the brand has leaned heavily on lifestyle retro releases and less on breakthrough performance tech.
This project is part of Nike's effort to showcase its cutting-edge sports technology and change how we think about athletes' gear.
Author's summary: Nike innovates with motorised sneakers.More News
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