Piyush Pandey: A Legendary Figure in Indian Advertising
Piyush Pandey (1955–2025), a renowned maestro, passed away on 24 October after a brief illness, leaving the industry in mourning.
Pandey was a creative visionary who transformed brands into cultural icons, inspiring a generation with his storytelling. He redefined advertising in India by making Hindi mainstream, incorporating liberal doses of humor, and breaking the mold of English-dominated campaigns.
Piyush was more than a creative genius; he was a cultural ambassador who brought India’s stories to life in a way that the world could respect and appreciate. We have lost a true legend.
Sir Martin Sorrell, founder of WPP, paid tribute to Pandey's towering contributions, expressing profound sadness at his passing.
Author's summary: Piyush Pandey, India's advertising legend, passes away.