APAC: Rising Hub for Functional Foods and New Food Tech
The APAC region is emerging as a key hub for functional foods and innovative food technology, driven by its unique blend of cultural and health priorities.
The global functional foods sector has experienced rapid growth, fueled by consumer demands for healthier products since the pandemic. Asia has seen a significant surge in demand for functional ingredients, with innovation in various food categories, including dairy and beverages, being influenced by the inclusion of functionality.
A recent Lumina Intelligence report, commissioned by FoodNavigator, found that Asian markets are among the most interested in functional ingredients globally, further highlighting the region's growing importance in this sector.
Asia has experienced skyrocketing demand for functional ingredients, with innovation in many general food categories being significantly influenced by the inclusion of functionality.
Author's summary: APAC region drives functional foods growth.