VML Wins Pizza Hut, a Significant Deal for WPP
Despite facing challenges, WPP's agencies continue to focus on their business. The company's media division and its two major creative agencies, VML and Ogilvy, play a crucial role in driving profits.
A significant development is VML's win of the Pizza Hut account, a big deal for WPP as major clients consolidate their businesses.
When WPP is beset by storm clouds - with the occasional thunderstorm dumping its load - the only thing its agencies can do is get on with business.
The outcome at WPP Media, following Cindy Rose's promotion to WPP CEO, is yet to be seen.
Author's summary: WPP's VML wins Pizza Hut account.
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