Families turn fentanyl grief into awareness with new Roanoke billboards

Families Turn Fentanyl Grief into Awareness

Two new billboards in Roanoke are honoring Virginians lost to fentanyl and raising awareness about the crisis.

Families who have lost loved ones to fentanyl are turning their pain into purpose with the help of Rachel's Angels, an Ohio-based nonprofit.

Nineteen Virginia families are sharing photos of their loved ones on the billboards.
The memorials will remain in place through October as a public reminder of the people behind the numbers.

The visual presence of loved ones lost to illicit fentanyl transforms statistics into human stories.

The billboards are located at 609 and 723 Orange Avenue NE in Roanoke.

Author's summary: Families honor loved ones lost to fentanyl with awareness billboards.

WDBJ — 2025-10-12