Disney+ and Hulu Cancellation Rates Doubled Amid Jimmy Kimmel Suspension Saga
Disney+'s churn rate increased from 4% to 8%, while Hulu's climbed from 5% to 10% in September.
According to Antenna, Disney+ had 2.18 million sign-ups, while Hulu had 2.1 million sign-ups during the month.
- Disney+'s monthly churn rate jumped from 4% in August to 8% in September.
- Hulu's monthly churn rate increased from 5% in August to 10% in September.
An Antenna spokesperson declined to attribute those cancellations specifically to Kimmel’s suspension.
Estimated cancellation volumes for Disney+ and Hulu totaled 3 million and 4.1 million, respectively.
Author's summary: Disney+ and Hulu cancellation rates doubled in September.