Lysol Taps Snooki for Social Campaign
Lysol, owned by Reckitt, has launched a social campaign promoting the "StinkCheck" for its Lysol Air Sanitizer.
The campaign advises consumers on how to deal with loved ones' odorous passions through social videos.
- The product initially launched in 2023, highlighting its EPA approval to kill 99.9% of airborne viruses and bacteria.
- The 2023 launch campaign used the tagline "Scent Can't Sanitize" to differentiate itself from other air freshening products.
According to Mintel, household cleaner products sales increased by 2.7% from 2023 to 2024, indicating a shift in consumer attitudes.
Consumer attitudes are also changing.
Author's summary: Lysol launches social campaign with Snooki.
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