4 Trends Driving the Next Frontier of Gut Health
Gut health is trending—and fast. From digital twins and poop therapy to AI-powered nutrition and next-gen probiotics, discover how science and innovation are reshaping the future of digestive wellness.
According to contract research organisation Magnitude Biosciences, searches for gut health-related terms are spiking, including:
- ‘gut health’ by 35%
- ‘microbiome’ by 31%
- ‘probiotics’ by 8%
All of these increases occurred in 2024 alone. The global digestive health products market is also skyrocketing, reaching $116.9bn (€100.8bn), with a CAGR of 8.74%.
Gut health was once considered terribly unsexy. Now, it’s one of the hottest topics in food and beverage.
Author's summary: Gut health trends are rapidly evolving with science and innovation.
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