Aldi Price Match scheme secrets: what to know before you shop - Which?

Aldi Price Match Scheme Secrets

Rival supermarkets, including Sainsbury’s, Tesco, and Morrisons, have developed price-matching schemes to compete with Aldi.

Aldi regularly wins Which?'s cheapest supermarket title, making it the supermarket to beat on price.

Price-Matching Schemes

These schemes may not be as straightforward as they seem, with hidden secrets such as multiple matches on pasta and varying amounts of pork in pork pies.

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Author's summary: Uncovering the truth behind Aldi price match schemes.

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Which? Which? — 2025-10-16

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