Roberts Bakery's parent company, Frank Roberts & Sons Limited, has been saved by Boparan Private Office, owned by entrepreneur Ranjit Singh Boparan.
The investment has resulted in the creation of a new company, Roberts Bakery 1887 Ltd, securing 433 jobs at the historic bakery business.
The news comes after Roberts Bakery announced it was preparing to enter administration earlier this month, following restructuring announcements that put hundreds of jobs at risk.
No comment from the company or its owner was provided.
Author's summary: Roberts Bakery is saved by Boparan Private Office.