Uttarakhand's Advertising Campaign
The Uttarakhand government has spent extensively on advertising, with Rs 182 crore allocated for radio, digital, and outdoor ads. Ads were visible in various locations, including metro gates, digital screens at railway stations, and bus stops in Delhi, as well as on billboards in Goa.
The total advertising expenditure has surpassed Rs 1,000 crore in five years, with Rs 923 crore spent during Chief Minister Pushkar Singh Dhami's tenure. This is the third part of a series examining Uttarakhand's advertising efforts.
It’s Dhami outdoors and online
- Rs 182 crore spent on radio, digital, and outdoor ads
- Ads visible in Delhi and as far as Goa
- Total advertising expenditure over Rs 1,000 crore in five years
- Rs 923 crore spent during Chief Minister Pushkar Singh Dhami's tenure
Author's summary: Uttarakhand spent Rs 1,000 crore on advertising in five years.
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