Micro-Dramas in China: A $7bn Industry
The micro-drama industry in China has experienced significant growth, with 90-minute films being broken down into engaging one-minute episodes available online.
Viewers can watch the first few episodes for free before having to pay to watch the rest, with prices reaching up to $30 per drama.
- Micro-dramas are available on apps.
- A growing number of these micro-dramas are AI-generated videos.
The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office.
For example, the AI-generated series Nine-Tail Fox Demon Falls For Me gained over 200 million views in just a month.
Author's summary: Micro-dramas are a $7bn industry in China.
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