Master Kong Expands Sesame Business to SEA Market
Master Kong subsidiary Tingzhi Foodstuff is targeting exports to Southeast Asia (SEA) amid sesame oversupply challenges in China.
The move aims to rebalance supply and demand in the market, focusing on affordability-driven regions.
Master Kong is best-known for its instant noodles and snacking products, but also owns a sesame seed-focused subsidiary, Tingzhi Foodstuff.
- Tingzhi is currently China's top-selling sesame oil business in the B2B sector.
- The company ranks second overall in China for both B2B and B2C combined.
Author's summary: Master Kong expands to SEA market amid China sesame oversupply.
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