Sizing Issues in Fashion
Consumers are being deterred from shopping due to sizing problems.
Vogue Business conducted a survey of nearly 700 consumers regarding sizing and representation in the fashion industry, highlighting a missed opportunity for brands.
Despite a challenging retail climate and a slowdown in luxury sales, many fashion brands have focused on showcasing quality and justifying prices, but have overlooked the impact of product sizing on purchasing decisions.
Research by Vogue Business suggests that this oversight could be a mistake.
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Author's summary: Sizing issues deter consumers from shopping.
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