Softside's Latest Fan-Merch Deal with Geese
Softside, a startup that enables artists to collaborate with fans on merch design, has partnered with American rock band Geese. The platform has unveiled 15 fan-created designs, with
"this was our biggest drop yet — we rolled out 13 designs created by fans across the US, UK, and Europe", according to CEO Erin Singleton.
Singleton notes that
"what's been most notable about this partnership is the band's trust in their fans", as many artist teams have a tight creative vision. Softside's platform allows for a more flexible approach, enabling fans to contribute to the creative process.
Softside was first featured in 2022 and has since gained recognition, with Singleton winning the Young Entrepreneur of the Year award in 2024.
Author's summary: Softside partners with Geese for fan-merch designs.