This is Unfolded Reviews 1765

Summary

This is Unfolded positions itself as a sustainable fashion brand aiming to reduce waste and create positive social impact by redesigning the supply chain and sharing savings with workers and local communities. The brand claims that orders fund education for children near factories and that a significant portion of clothing produced is discarded or not sold, driving their mission to cut waste.

Brand mission and approach

This is Unfolded states a mission to combat fast fashion by producing clothes without waste and using savings to do good.
The company highlights ethical manufacturing partners and factory conditions in India, with community members (>100,000) supporting the mission alongside staff.
The Unfolded story emphasizes designing with data, producing garments only after order confirmation, and involving the community in decisions about collections and product features.

Waste reduction claims

The brand reports that about 30% of clothes produced annually are not sold, often ending up in landfill, equating to billions of items wasted.
Unfolded asserts it removes waste from the production process, using savings to provide fair prices while funding higher wages and children's education in factory regions.
The company provides quantified impact figures: education funded for children, higher wages for workers, and 0% products sent to landfill according to their claim.

Product design and community involvement

Clothing lines are designed in collaboration with customers, with thousands of women participating in decisions about colors, prints, styles, and features like pockets.
Customers are invited to participate in model shoot days, engaging with professional styling and photography to showcase collections.

Corporate narrative and reach

The brand originated in Scotland in 2021, aiming to address the negative environmental and social impacts of fast fashion.
Unfolded frames its model around ethical factories, community engagement, and transparency about the trade-offs involved in sustainable fashion.

Author's summary

Unfolded presents a collective approach to sustainable fashion, claiming reduced waste, fairer wages, education funding, and strong customer collaboration, though it emphasizes a dramatic shift from conventional mass production.

Trustpilot — 2025-12-04