BBC News engagement higher in Northern Ireland
According to Ofcom, about half of adults in Northern Ireland use BBC News, a notably higher share than in other parts of the United Kingdom. Across the rest of the UK, the figure stands at around 39 percent, indicating stronger regional trust or preference for BBC reporting in Northern Ireland.
Ofcom said half of adults in Northern Ireland use BBC News compared to around 39% of adults in the rest of the UK.
This data highlights the continued importance of BBC News as a source of information in Northern Ireland, even as media consumption habits evolve across the country.
Author’s summary: The report reveals that BBC News remains more widely used in Northern Ireland than elsewhere in the UK, showing distinct regional media preferences.
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