## Deliveroo becomes first delivery platform to roll out Nectar
Deliveroo is the first delivery platform to introduce Nectar, one of the UK’s largest loyalty card programs. Starting today, Nectar members can earn points when ordering through Deliveroo.
### How Nectar works on Deliveroo
- Nectar members collect points on eligible orders via Deliveroo.
- Points earned can be redeemed for various rewards within the Nectar program.
### Significance of the partnership
This collaboration marks a notable step in combining food delivery with established loyalty programs, creating additional value for customers while encouraging repeat usage of Deliveroo’s services.
> "This partnership allows millions of Nectar members to benefit from Deliveroo’s unique range of restaurants and takeaway options," says Deliveroo.
### Author’s insight
Deliveroo’s integration with Nectar enhances customer loyalty through rewards that bridge delivery convenience with a popular UK-wide points scheme.
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Retail Times — 2025-11-27