## Bahrain Victorious End Partnership with Merida
Bahrain Victorious have confirmed the end of their collaboration with Merida after seven years together. The cycling team announced that their cooperation will conclude at the end of 2024, ending one of the sport’s longer-running bike brand alliances.
### End of a Successful Era
Since 2017, Merida has been the official bike supplier for Team Bahrain Victorious, supporting the team in numerous victories, including stages of the Tour de France and other WorldTour races. Team management described Merida as a vital contributor to their success.
> “We say goodbye to a great partner who we will be racing against in the near future,” the team stated, reflecting both gratitude and mutual respect for the collaboration.
### Forward Moves in the Pro Cycling Market
After this split, Bahrain Victorious will race on a new bike brand for the 2025 season, though the replacement partner has not yet been publicly announced. Meanwhile, Merida is expected to continue in the WorldTour, possibly aligning with another team as it seeks to remain prominent at the top level of cycling.
This change follows a period of shifting alliances across the professional peloton, with several leading bike manufacturers adjusting sponsorships and partnerships. Bianchi, for example, is currently without a WorldTour team after Arkéa-Samsic’s exit.
> Team representatives emphasized appreciation for the years of trust, support, and innovation shared with Merida, noting that “the collaboration pushed our performance and technology forward.”
### Summary
The end of the Bahrain Victorious–Merida partnership marks another chapter in the evolving landscape of professional cycling equipment sponsorships, emphasizing both competition and mutual respect between brands and teams.
> **Author’s summary:** Bahrain Victorious end a long and successful partnership with Merida, signaling a new phase of alliances among cycling’s elite teams and manufacturers.
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Cycling Weekly on MSN — 2025-11-28