Sainsbury’s launches Nectar loyalty programme on Deliveroo
Sainsbury’s has expanded its customer rewards initiative by launching the Nectar loyalty programme on the Deliveroo platform. This integration allows shoppers to collect Nectar points when purchasing groceries from Sainsbury’s through the Deliveroo app.
Deliveroo users placing orders from participating Sainsbury’s stores will now earn points in the same way as they would in-store or online at the supermarket’s website. The partnership aims to strengthen customer engagement by giving more flexibility and convenience to those using food delivery services.
Sainsbury’s said the move aligns with its broader digital strategy to merge convenience shopping with rewards-based value. The company continues to invest in omnichannel experiences connecting physical and digital retail environments through the Nectar ecosystem.
“We’re always looking for new ways to give our customers more value and convenience,” a Sainsbury’s spokesperson explained, noting that the collaboration with Deliveroo helps bring everyday shopping closer to people’s doorsteps.
About Nectar and Deliveroo
Nectar, one of the UK’s largest loyalty programmes, offers points redeemable for discounts and partner rewards across several major retail and service brands. Deliveroo, meanwhile, continues expanding its partnerships with supermarkets to enhance grocery shopping accessibility within its app.
Author’s summary:
Sainsbury’s and Deliveroo integrate the Nectar programme, letting users earn loyalty points on grocery deliveries to boost convenience and digital engagement.
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