Sainsbury’s Expands Nectar Points to Deliveroo Orders
Sainsbury’s has announced a significant update to its customer rewards programme. The UK supermarket chain’s Nectar loyalty scheme is now available through Deliveroo, allowing customers to collect Nectar points while ordering groceries via the food delivery platform.
How It Works
Customers can link their Nectar account to Deliveroo and earn points for every purchase made from Sainsbury’s through the app. This integration aims to combine the convenience of online food delivery with the benefits of Sainsbury’s long-running loyalty system.
Additional Features
Alongside earning Nectar points, shoppers can continue to enjoy typical Deliveroo perks such as fast home delivery and a wide range of available grocery items. The company expects the partnership to attract more customers who prefer shopping online while still receiving loyalty benefits.
“Our goal is to reward customers wherever they choose to shop,” a Sainsbury’s spokesperson said, highlighting the retailer’s focus on digital expansion and convenience.
Summary
Sainsbury’s joining Deliveroo with its Nectar programme marks a major shift in how the supermarket engages with online customers, reinforcing its commitment to digital loyalty solutions.
Author’s summary: Sainsbury’s now allows customers to collect Nectar points through Deliveroo orders, merging convenience with loyalty rewards.
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