Why over a million Swedes play the Postcode Lottery every month

Why Over a Million Swedes Play the Postcode Lottery Every Month

Ask a Swede why they play the Postcode Lottery, and two reasons usually come up: the chance to win and to support good causes. The Postcode Lottery offers a unique way to share prizes with your neighbours while contributing to positive change.

A Shared Chance to Win

More than a million Swedes aged 18 and over participate every month for opportunities to win cash, cars, products, and experiences. Since its launch in 2005, over 1,860 players have become millionaires, and in the past year alone, prizes worth more than 1.5 billion SEK were awarded. On average, one in six tickets wins something each month, with around 9,000 prizes distributed daily.

“In the Postcode Lottery, prizes are drawn for a winning postal code – so when your area wins, you and your neighbours win together.”

Supporting Better Causes

Each ticket contributes to a surplus that funds 62 nonprofit organisations working toward a fairer and more sustainable world for people, animals, and nature. So far, more than 16 billion SEK have been distributed, making the lottery Sweden’s largest private donor to the nonprofit sector.

Community and Purpose

The Postcode Lottery connects neighbours through shared wins and shared values. It blends entertainment with social responsibility, reflecting how deeply community spirit runs in Swedish culture.

Author’s Summary: Over a million Swedes join the Postcode Lottery each month, drawn by shared prizes and the chance to support dozens of charitable organisations nationwide.

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The Local Sweden The Local Sweden — 2025-11-06

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