Grammy-winning producer Boi-1da leads the Perfect Pitch project, uniting Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead. This initiative blends diverse genres and cultures, reflecting Canada’s vibrant identity.
The upcoming album, releasing before next summer’s FIFA World Cup, will feature original songs, reimagined tracks, and collaborations among some of Canada’s most renowned artists.
"Perfect Pitch is a philanthropic initiative that will benefit the Canada Soccer Foundation, supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the world stage."
Infinity & plans to boost cross-promotion and activation on global entertainment and cultural platforms, elevating Canada Soccer’s brand beyond sports and backing the Canada Soccer Foundation.
"Based in Toronto and operating worldwide, Infinity is a full-service music and entertainment company specializing in project management, record label, talent management, and strategic partnerships."
They collaborate with artists, brands, and organizations to bring creative projects to life and achieve impactful results in the global entertainment industry.
Canada Soccer and Infinity will reveal more artists, song releases, and activation plans in upcoming months.
Perfect Pitch unites top Canadian musicians and a major music company to support youth sports and promote Canada Soccer globally through a unique collaborative album.