Connecticut launches a pizza trail and fighting words in quest for total domination over New York

Connecticut Launches Pizza Trail with Bold Claims Against New York

Connecticut has launched a daring campaign highlighting its pizza, directly challenging New York City's long-held reputation. Billboards around New York City bear messages such as “Hey New York Pizza, there’s no shame in second place” and “The Nation’s Best Pizza — Not You, New York.”

Public Reactions to the Campaign

The campaign sparked quick and spirited responses, reflecting the intense passion surrounding pizza culture.

“Connecticut is just filled with people commuting to New York to get pizza,” one critic pointed out.
Another dissenter said, “You think this is the (pizza) capital? You’ve never stood on a corner in Brooklyn with grease dripping down your wrist at 1 a.m.”
A witty comment noted, “Y’all call that a pizza? That’s just hot bread with ambition.”

Interested readers can share their opinions on Connecticut Tourism’s dedicated page.

Statements from Connecticut’s Marketing Chief

“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.” — Anthony Anthony, Connecticut’s Chief Marketing Officer

He describes the pizza rivalry as a playful competition that “puts our pizza culture front and center.”

Impact of the Campaign

While opinions differ on Connecticut’s claim to pizza supremacy, the campaign successfully ignited conversations among pizza enthusiasts and generated over 4,000 media mentions.

Author's summary: Connecticut's brazen pizza campaign challenges New York's supremacy, sparking lively debate and amplifying its culinary culture nationwide.

The Boston Globe — 2025-11-07

Connecticut Launches Pizza Trail with Bold Claims Against New York

Public Reactions to the Campaign

Statements from Connecticut’s Marketing Chief

Impact of the Campaign

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