Global Sustainability Trends: How Businesses Can Lead the…

Global Sustainability Trends: How Businesses Can Lead

From November 10th to 21st, global leaders will convene in Belém for COP30, marking a crucial event for climate diplomacy and business strategy. For FMCG companies, this summit signals a shift: environmental risks have become priorities at the board level.

Growing Environmental Challenges

Droughts, deforestation, and water stress are increasingly disrupting supply chains, while consumers demand greater transparency from businesses.

Industry Insights

According to the Euromonitor Voice of the Industry Survey (April 2024 and April 2025), this report highlights how leading companies are using sustainability to enhance resilience, drive innovation, and foster growth.

Action Versus Strategy

62% of companies plan sustainable product launches.
Only 53% have established a net-zero strategy.
Just 6% feel they communicate sustainability effectively to consumers.

Leadership in Sustainability

True sustainability leadership requires integrating environmental goals across all business areas rather than isolated initiatives.

"Despite growing momentum, global greenhouse gas (GHG) emissions are projected to rise by 0.4% annually through to 2029."

Real Progress and Competitive Advantages

Brands such as Strong Roots and Neutral Foods use verified carbon data to build trust and differentiate themselves in crowded markets. Transparency in carbon emissions is emerging as a key competitive advantage.

"Carbon transparency is becoming a competitive edge."

Impact of Waste

Waste contributes significantly to environmental challenges, further emphasizing the need for comprehensive sustainability strategies.

Author's Summary: Businesses must move beyond strategy to real action, integrating sustainability fully to build resilience and gain competitive advantage amid rising environmental challenges.

Euromonitor — 2025-11-06