Starbucks Responds to Bearista Cold Cup Frenzy
Starbucks released its latest holiday product, the Bearista Cold Cup, a 20-ounce tumbler shaped like a bear, which sold out almost immediately after its launch on November 6.
Product Details and Launch
The Bearista Cold Cup features a clear design with a lid and straw, where the straw resembles a green beanie—the signature Starbucks color—resting on the bear's head. Starbucks first introduced the cup on its Instagram page on November 5, sparking excitement among fans.
Customer Reactions and Shortages
Despite the popularity, many customers expressed frustration on social media that the cup was sold out by the time they tried to purchase it. Reports indicated that some stores only received one or two Bearista cups, leading to concerns about limited availability.
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store,”
one user wrote on Starbucks’ official Instagram. Another customer commented,
“Our local store received ONE. Why are you even marketing this?”
Others complained that store employees were obtaining the cups before customers due to low stock levels.
Summary
Starbucks’ festive Bearista Cold Cup generated strong demand but faced criticism over limited stock and availability issues at local stores.
Author's summary: Starbucks’ Bearista Cold Cup became an instant hit but disappointed customers due to scarce supply and perceived employee priority in purchasing the product.