Starbucks apologized after its limited-edition Bearista cup quickly sold out, causing disappointment among many eager customers. The bear-shaped cup went viral due to its unique design and scarce availability.
The 20-ounce glass cup features a teddy bear wearing a green Starbucks beanie while holding a miniature Starbucks plastic cup. A green-and-white striped straw emerges from the bear's hat, enhancing the playful look.
“Who’s getting a bearista cup on 11/6 lmk,” Starbucks posted on Instagram on November 4, highlighting the translucent bear-shaped cup.
Social media users called for a re-release or larger supply, with one remarking, “I think I have a better chance at winning the lottery, then I do obtaining this cute bear cup.” Others noted their local Starbucks received only one or two units.
Following the rapid sell-out, Starbucks issued an apology to fans frustrated by the limited quantity and high demand.
“Petition for a re-release of the bear cup,” a fan urged on a follow-up post.
Author’s summary: Starbucks’ limited Bearista cup captivated fans with its charm but sparked backlash due to its very limited availability and quick sell-out.