Zalando and DFB Launch Five-Year Partnership
On 6 November 2025, Zalando, Europe's leading fashion and lifestyle platform, announced a strategic five-year partnership with the German Football Federation (DFB). This collaboration designates Zalando as a main partner of DFB's Men's, Women's, and Youth teams through 2030.
Scope and Significance of the Partnership
With over 8 million members, DFB is the largest national sports association globally. The partnership aims to embed Zalando’s brand within the DFB community and football culture, targeting fans interested in both sport and style.
This alliance supports Zalando’s ambition to expand its presence as a lifestyle destination by merging fashion with football.
Marketing and Activation Opportunities
- Zalando receives exclusive marketing and activation rights across DFB teams.
- The partnership will create unique experiences for football fans in Germany and internationally.
Campaign Focus
Football is about more than just the game; it's about style and attitude, and how owning that style with confidence creates icons beyond the pitch.
This campaign highlights the connection between football, fashion, and confident self-expression.
Author’s Summary
Zalando’s five-year partnership with DFB uniquely blends football culture with fashion, strengthening its role as a lifestyle hub while engaging millions of fans worldwide.
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