Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign

The People’s Postcode Lottery has launched its largest multi-channel Christmas campaign, crafted in-house and directed by Vince Peone through The Gate. The festive TV advertisement stars Davina McCall, Emma Willis, and Mike Wedderburn, who spread seasonal joy while announcing a record prize pool of £38.2 million.

Celebrity Team and Festive Message

This year’s campaign returns to snowy streets as the brand’s celebrity ambassadors deliver cheer from door to door, sharing news of the biggest prize draw to date. Their appearances highlight the Lottery’s growing presence across TV and digital spaces.

Fred Sirieix’s Skydiving Entrance

In a standout moment, Fred Sirieix makes a spectacular entrance by skydiving from the Lottery’s iconic red blimp. His daring move is accompanied by a playful question that fuels anticipation:

“Could your door be the winning one?”

Sirieix encourages viewers to register before midnight on Sunday, 30 November, to join the draw.

Multi-Platform Expansion

Leading up to the deadline, the campaign intensifies across broadcast media. The brand captures attention by inserting personalized voiceovers around ITV and Channel 4 audience favorites like Gogglebox and I’m A Celebrity. Beyond television, the promotion extends through a partnership with Goalhanger Podcasts, integrating into the acclaimed The Rest Is series for additional reach.

Author’s Summary

The People’s Postcode Lottery’s ambitious seasonal campaign combines celebrity charm, multimedia storytelling, and Fred Sirieix’s bold skydive to energize audiences ahead of the Christmas prize draw.

Little Black Book | LBBOnline — 2025-11-03