Powering Europe's Sellers: How AliExpress Accelerates Growth for European Brands
E-commerce platforms are now a fundamental part of Europe's economy, with nearly 80% of Europeans shopping online. For small and medium-sized enterprises (SMEs), these platforms increasingly serve as vital gateways to consumers both locally and across the Single Market.
Success in this sector relies on scale, efficiency, and consumer trust, making digital platforms crucial for European SMEs to thrive and enhance overall competitiveness.
AliExpress’s Role in the European Market
Since entering Europe in 2017, AliExpress has become one of the continent's most popular online marketplaces. Its growing European consumer base has established it as a key player in retail.
AliExpress offers SMEs tools, visibility, and infrastructure to expand domestically and across the EU. The platform’s growing portfolio of European and global brands allows consumers faster access to a broader selection of affordable, quality products and a more reliable shopping experience.
Supporting Local Sellers and Growth
- AliExpress collaborates with a rising number of local sellers, logistics partners, and payment providers to add value throughout the supply chain.
- In the past year, the count of EU brands on AliExpress has tripled, with sales increasing over 2.5 times in value.
- Poland exemplifies this trend, where local sellers now represent nearly 40% of all AliExpress sales in the country.
"Poland is a prime example of how SMEs are using digital marketplaces to scale, with local sellers now accounting for nearly 40% of Polish sales on AliExpress."
AliExpress is enabling European SMEs to broaden their reach and compete more effectively in a digital economy.
Author’s summary: AliExpress significantly boosts European SMEs by providing tools and access that drive sales growth and enhance consumer shopping options across the EU.
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