People's Postcode Lottery: Is Your Door in the Draw
This Christmas, People’s Postcode Lottery returns to snow-covered streets with its largest multi-channel campaign to date. Created internally and directed by Vince Peone at The Gate+, the festive advert stars Davina McCall, Emma Willis, and Mike Wedderburn, as they share news of a record £38.2 million prize pot.
Fred Sirieix makes a striking entrance by skydiving from the brand’s iconic red blimp. During his descent, he asks a thrilling question to viewers:
“Could your door be the winning one?”
He also reminds people to register before midnight on Sunday, 30 November.
Campaign Highlights
- AV activity peaks the weekend before the sign-up deadline, with the lottery brand injecting contextual voiceovers into broadcaster continuity slots.
- The campaign will appear between popular ITV and Channel 4 shows, including Gogglebox and I’m A Celebrity.
- To reach podcast audiences, People’s Postcode Lottery collaborates with Goalhanger Podcasts, taking over the popular The Rest Is series for a week.
- Hosts will challenge listeners with the same question:
“Is your door in the draw?”
- Additional activity spans radio, outdoor advertising, and digital platforms, in a visually strong media plan executed by the7stars alongside the in-house media team.
Author’s Summary
A vibrant holiday campaign featuring top UK personalities promotes People’s Postcode Lottery’s record-breaking £38.2 million prize and asks: could your home be the next winner?