Shein launched its first physical store within the BHV department store on Wednesday, sparking protests focused on the brand’s fast-fashion ethics and the sale of controversial childlike sex dolls online.
Paris authorities deployed riot police at the store unveiling as tensions rose around Shein’s presence. Long queues formed outside BHV before the opening at 12:00 GMT, while activists for children's rights held a nearby demonstration.
“Protect children, not Shein,”
read one protest sign. Demonstrators handed out red flyers highlighting accusations such as “suspected forced labour,” “pollution,” and “overproduction.” They appealed to passersby to sign a petition opposing Shein’s integration into the Paris department store.
Founded in China, Shein has drawn widespread scrutiny over its ultra-fast fashion approach. Critics point to poor working conditions and significant environmental harm resulting from the brand’s rapid production practices.
have all voiced their opposition to Shein’s expansion into France.
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Activists and observers remain critical of Shein’s impact on labor rights and the environment, maintaining pressure on the e-commerce giant as it attempts to establish a physical presence in Europe’s competitive fashion capital.
Author’s summary: Shein’s Paris store launch triggered protests over the brand’s ethical controversies, highlighting issues of child protection, labor conditions, and environmental impact amid strong local opposition.